2024年9月雅思写作预测题范文：名牌消费

羊驼雅思为备考雅思的学子们整理了2024年9月雅思考试预测题目，以下是9月雅思写作大作文的预测题和参考范文“名牌消费”，供烤鸭们复习参考。

2024年9月雅思考试预测题完整内容请查看2024年9月雅思考试写作题预测，大作文考题及范文

9月作文预测题目：

More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?(越来越多的人想买名牌的衣服、汽车和其他物品。原因是什么?你认为这是一个积极的还是消极的发展?)

参考范文：

It is true that a growing number of people want to buy well-known designer labels of many consumer products. While there are some obvious reasons for this trend, I believe that it is a totally negative development.

The reasons for the increasing consumer concern with brand names are simple to explain. Firstly, the marketing departments of giant corporations aim to identify their goods with a glamorous and successful lifestyle, and people are easily swayed by advertisements. Companies often use celebrity endorsement to promote their products, with famous people like Cristiano Ronaldo or Victoria Beckham. Secondly, the possession of a Mercedes car or a Gucci handbag, for example, advertises one’s own wealth and taste to others. The idea behind owning a brand name is to make others jealous.

However, I would argue that this is a completely negative development. In terms of what ordinary people can afford, consumers are encouraged by corporations to squander their savings on designer goods which the companies promise will improve their lives and make them happy. From a social perspective, such messages are very dangerous, encouraging crime, for example to steal the latest cell phones from people in the street. The target audience is often young people, who companies seek to attract by promoting brand awareness of their products such as Coca Cola, Nike or Samsung. These are now considered to be essential items to have in our modern global village.

In conclusion, there are some important reasons to explain why many people find brand name products so attractive. Although famous designer labels are increasingly in demand, I would argue that this form of consumerism gives people a false idea of what is important in our lives.

参考译文：

的确，越来越多的人想购买许多消费品的知名设计师标签。虽然这一趋势有一些明显的原因，但我认为这是一个完全消极的发展。

消费者越来越关注品牌的原因很容易解释。首先，大公司的营销部门的目标是将他们的产品与迷人和成功的生活方式联系起来，人们很容易被广告所左右。公司经常使用名人代言来推广他们的产品，像克里斯蒂亚诺·罗纳尔多或维多利亚·贝克汉姆这样的名人。其次，例如，拥有一辆奔驰汽车或一个古驰手袋，向别人宣传自己的财富和品味。拥有一个品牌背后的想法是让别人嫉妒。

然而，我认为这是一个完全消极的发展。就普通人能负担得起的东西而言，企业鼓励消费者把积蓄挥霍在名牌商品上，这些公司承诺会改善他们的生活，让他们快乐。从社会的角度来看，这样的信息是非常危险的，鼓励犯罪，例如在街上偷别人最新的手机。目标受众通常是年轻人，可口可乐(Coca Cola)、耐克(Nike)或三星(Samsung)等公司试图通过提升其产品的品牌知名度来吸引年轻人。这些现在被认为是我们现代地球村必不可少的物品。

总之，有一些重要的原因可以解释为什么很多人觉得名牌产品如此有吸引力。尽管人们对著名设计师品牌的需求越来越大，但我认为，这种形式的消费主义让人们对生活中什么是重要的有了错误的认识。